I always thought the word recycle meant that the original item would go through a process and be turned back into what it originally was.
So I looked up the word recycle:
Look at that, I was wrong (for only the jillionth time)
I still prefer DOWNcycle, UPcycle, or repurpose when referring to items made into something other than their original form (when a marker is turned into fuel, for example), because those terms better connect the dots that it isn't, as the recycling symbol neatly implies, a circular/closed loop system.
But technically, the Crayola Marker Recycling Program is a recycling effort.
More importantly, it's not the only one... working on next blog post now...